Session: Market Entry Planning for Information Assests in a Global Economy


Monday, September 24, 2007: 11:00 AM-12:00 PM
108
Market Entry Planning for Information Assests in a Global Economy
The world is moving fast – and “we” need to move from a Cold War information security mentality to a comprehensive information assets protection philosophy! Four members of the ASIS Information Asset Protection Council each explore a different aspect of the “new directions.” - The global business environment. – Security gone wrong. – A business-enabling strategy. – Getting a seat at the table. Modern organizations must recognize trends and environmental factors in both business and assets protection in order to stay ahead of the constantly advancing power curve. Gain a new perspective on what we need to protect, why and how.
[Audio] [Handout] [Handout] [Recorded Presentation]
Presenting Speaker:	Michael Moberly, President/Founder, Knowledge Protection Strategies
Co-speakers:	Kevin Peterson, CPP, Principal Consultant, Innovative Protection Solutions, LLC Mr. Richard J. Heffernan, CPP, CISM, President, R. J. Heffernan & Associates Larry Runyon, CPP, Deputy Chief of Counterintelligence, Pacific Northwest National Laboratory